Picture this: You’ve got a long webinar recording, but no time (or patience) to edit it down. Or maybe you want to turn a blog post into a slick, social-ready video—without hiring a video team. Enter AI video editing tools, promising to do the heavy lifting: auto-B-roll, AI voiceovers, script-to-video, and even face replacement. The possibilities sound incredible… but do they actually work?
We’ve done the research on a small handful of tools (so you don’t have to!) and sifted through real user reviews—both raving fans and frustrated skeptics—to figure out which tools are truly game-changers and which ones fall flat. More importantly, we’ll explore how education businesses and organisations can actually use these tools to:
So, let’s get started!
You know how traditional video editors spend hours picking the perfect cutaway shots? AI tools like Pictory do this for you—analysing your script and suggesting stock footage automatically.
Why people love it:
But here’s the catch:
How educators can use it:
Oh, and if you’ve heard of Lumen5, it works similarly—drag-and-drop text-to-video, but more like “PowerPoint for video.” It’s beginner-friendly, though some users complain about its lack of flexibility in editing AI-generated content.
Imagine editing a video just like a Word doc—delete text, and poof—that section of the video/audio disappears. That’s Descript, and it’s a dream for podcasters, online instructors, and anyone working with speech-heavy content.
Why it’s a hit:
But be warned…
For educators & marketers:
And then there’s Wisecut, which automatically removes silences and adds subtitles. Perfect for fast-tracking edits on talking-head videos—though it’s more of a “quick cut” tool than a full editor.
What if you didn’t have to record yourself at all? AI tools like Synthesia let you create realistic AI-generated presenters who will speak your script in multiple languages—no cameras needed.
Why it’s cool:
But there’s a catch:
Use case for education & marketing:
⚠️ Word of Caution:
While AI avatars are helpful, they lack human warmth and spontaneity. If your content thrives on connection (think: student engagement, storytelling), a real human might still be best!
For more information about AI-generated vs human talking head videos in educational content, watch this video by our founder and CEO, Bianca Raby:
Ever dreamed of typing “a futuristic classroom with holographic lessons” and instantly getting a video of it? That’s the promise of Runway ML, an AI video generator that turns text prompts into moving images.
Why people are excited:
Why people are frustrated:
How educators might experiment with it:
For now, it’s more of a playground than a practical tool—but in a year or two? Who knows!
So, AI video tools can save you time, but they also need a human touch. Here’s how to make the most of them:
AI is not perfect. Always check visuals, captions, and AI voiceovers before publishing—otherwise, you might end up with a random stock video of a dog when you meant a classroom. (Yes, this happens!)
AI can generate a first draft in minutes—but it still takes a human to refine it. The best results happen when you use AI to speed things up but apply creativity to make it great.
AI video editing is not a magic button—but it is a powerful assistant. It helps education businesses and content creators save time, scale up video production, and reach more audiences—but only when used strategically.
If you’re in the education or marketing space, these tools can come in very handy. Just remember: AI makes video creation faster, but human creativity makes it impactful.
Now, over to you! Have you tried any AI video tools yet? What’s worked (or flopped) for you? Let’s compare notes!