---
title: Optimise your online course launch strategy in 8 steps (and avoid the mistakes that cost you time and sales)
description: Reintroducing our short YouTube course outlining the 8 key steps for how to optimise an online course launch strategy.
image: https://blog.oppida.co/hubfs/Imported_Blog_Media/Online-course-strategy-re-boot-1.jpg
---
17/05/2021
# Optimise your online course launch strategy in 8 steps (and avoid the mistakes that cost you time and sales)
[ Bianca Raby ](https://blog.oppida.co/author/bianca-raby)
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Optimise your online course launch strategy in 8 steps (and avoid the mistakes that cost you time and sales)
8:35
> *At Oppida, we believe in raising the bar, especially in our own courses! We’ve made new higher quality recordings of our online course launch strategy videos, and we’re pleased to reintroduce them here and show you an example of the quality we can provide. *
We often get the privilege to be involved in the initial decision to create a new online course with [our customers](https://oppida.co/success-stories). It’s an exciting time for a team of entrepreneurs who love talking strategy! Over the last few years, we have seen more and more solo-entrepreneurs reaching out for guidance as they brave the [design and development of online courses](https://oppida.co/online-course-development) to scale their great ideas. So, we have written and produced this short YouTube course that outlines the key 8 steps we recommend you take showing how to optimise an online course launch strategy.
Each part is supported by a YouTube video tutorial with accompanying resources and worksheets (which we’ve also included here for you to access and download all in one place) to help you get the most out of this online course launch strategy guideline. Use the worksheets to map your way from inception to finish using this detailed path.
The aim is that by following these steps you can save yourself lots of time and money! The videos and worksheets outline the same critical steps that we go through with all our clients to ensure we build engaging, quality, and market-ready online courses.
We also have an ebook coming soon that acts as a companion guide to the videos and dives into more depth at each module to help you get the most out of the strategy tips.
## Part 1: Motivation
The assumption here is that you have some evidence of demand for your wisdom. Use this video to help ask yourself, “Why do you want to educate your customers?”
**Motivation Youtube video and worksheet**
[Part 1: Motivation video](https://bit.ly/2HKpEIO)
We recommend that you take the time to fill in this Motivations Worksheet to ensure you [optimise your online course](https://oppida.co/online-course-assessment) launch strategy:
[OPP02_Part 1: Motivations Worksheet](https://bit.ly/34N9abU)
**Resources mentioned in the video: **
Simon Senik discussing his simple but powerful model for inspirational leadership, Start with Why, in a Tedx Talk.
Watch the full talk here: [How great leaders inspire action ](https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en)
## Part 2: Planning
The assumption here is that you have a plan, and you have something unique to say to the world. Use this video to help ask yourself, “How does this [product](https://blog.oppida.co/product-mindset) fit into your overall business plan?”
**Planning YouTube video and worksheets**
[Part 2: Planning video](https://bit.ly/2HMQrEA)
We recommend that you take the time to complete [Strategyzer’s ](https://www.strategyzer.com/)Value Proposition Canvas and Business Model Canvas for your business to ensure you optimise your online course launch strategy:
[Value Proposition Canvas](https://www.strategyzer.com/canvas/value-proposition-canvas)
[Bus](https://www.strategyzer.com/canvas/business-model-canvas)[iness Model Canvas](https://www.strategyzer.com/canvas/business-model-canvas)
## Part 3: Market analysis
The assumption here is that you know who your competition is and understand the different business model options. Use this video to help ask yourself, “What is the willingness to pay and typical buying behaviour of your customers?”
**Market analysis Youtube video and worksheet**
[Part 3: Market analysis video](https://bit.ly/3jLAg7f)
We recommend that you take the time to fill in this Market analysis spreadsheet to ensure you optimise your online course launch strategy:
[OPP02_Part 3_Market analysis spreadsheet template](https://bit.ly/3elA3GN)
Check out the pricing matrix below, as discussed in the video:
## Part 4: Team building
The assumption here is that you have a strong sense of where your skills lie. Use this video to help ask yourself, “Who do I have in my team that will work on this project and [what skills do they need](https://blog.oppida.co/building-an-online-course-development-a-team)?”
**Team building Youtube video and worksheet**
[Part 4: Team building video](https://bit.ly/35TEK7g)
We recommend that you take the time to fill in this Team Building Worksheet:
[OPP02_Part 4_Team building worksheet](https://bit.ly/2I0N3pA)
**Resources mentioned in the video: **
The TPACK Venn diagram is a visual representation of the technology, pedagogy, and content knowledge—TPACK for short—as defined in 2006 by Mishra and Koehler (based upon the previous work of other authors). It is an educational theory developed to explain the comprehensive set of skills that teachers need to:
- Teach their students a subject
- Teach effectively
- Teach using technology
*TPACK Venn Diagram Original *
Check out some previously published Oppida blogs on this topic too:
- [What does a Learning Designer actually do? ](http://bit.ly/2XM67yB)
- [Building an online course development A-Team](http://bit.ly/2Rpju1p)
## Part 5: Learner experience
The assumption here is that you care that your learners complete the course, tell their friends, and stay engaged with your brand. Use this video to help ask yourself, “Who are your learners and how will they engage in the learning?”
**Learner experience Youtube video and worksheet**
[Part 5: Learner experience video](https://bit.ly/3kNNYYY)
We recommend that you take the time to complete at least 2 [learner ](https://blog.oppida.co/the-value-of-creating-learner-profiles)p[ersonas](https://blog.oppida.co/the-value-of-creating-learner-profiles) using this template:
[OPP02_Part 5_Learner persona template](https://bit.ly/3oRar9B)
Check out some previously published Oppida blogs on this topic:
- [The value of creating learner profiles](http://bit.ly/2lSnhZu)
## Part 6: Delivery mode
The assumption here is that you are open to designing some [human facilitation](https://blog.oppida.co/online-facilitation-with-jo-cook) into the course. Use this video to help ask yourself, “How will your learners stay engaged and what will they need throughout the experience?”
**Delivery modes Youtube video and worksheet**
[Part 6: Delivery mode video](https://bit.ly/2HFiTbD)
We recommend that you take the time to complete the following worksheet:
[OPP02_Part 6_Delivery modes worksheet](https://bit.ly/2HUiP7p)
**Resources mentioned in the video:**
*MindValley*
[MindValley](https://www.mindvalley.com/) is an online education company that extensively promotes self-improvement and growth for the mind, body, and spirit. The company creates engaging and well-designed online courses in various fields.
## Part 7: Platform
The assumption here is that you are open to exploring the right platform for your needs. Use this video to help ask yourself, “What platform will ensure desired learner experience and fit within your budget?”
**Platform Youtube video and worksheet**
[Part 7: Platform video](https://bit.ly/3oFdq4W)
**Resources mentioned in the video: **
We recommend that you take the time to research and experiment with some of our favourite platforms:
*[Podia](https://www.podia.com/)*
Podia is a comprehensive digital storefront with features to help you store and sell online courses, downloads, and memberships. The platform also provides you with storage and bandwidth to host videos so that you don’t need to use Vimeo or Wistia.
*[Teachable](https://teachable.com/)*
Teachable is a [learning management system](https://blog.oppida.co/learning-management-system) (LMS) provider designed for bloggers, creatives, and entrepreneurs who are looking to create and sell online courses to their audience or followers.
*[Mighty Networks](https://www.mightynetworks.com/)*
Mighty Networks is designed for those whose purpose is to bring together your [community,](https://blog.oppida.co/building-a-sense-of-community-in-digital-learning-environments) online courses, marketing pages, and subscription commerce under your own brand.
*[Kajabi](https://kajabi.com/)*
Kajabi is an all-in-one platform for digital entrepreneurs and small businesses to create online courses, launch marketing campaigns, build landing pages, manage customers, and design websites.
*[OpenLearning](https://www.openlearning.com/)*
OpenLearning provides a social online learning platform designed to help universities, businesses, and entrepreneurs to create, design, deliver, and market massive open online courses (MOOCs), short courses, and online degrees.
Check out Oppida’s free course called [Designing Digital Learning](https://oppidalearning.thinkific.com/courses/designing-digital-learning) too.
## Part 8: Design
The assumption here is that you either have content already or some clear ideas on what you will teach. Use this video to help ask yourself, “How will all your ideas be best curated?”
**Design Youtube video and worksheet**
[Part 8: Design video](https://bit.ly/37VZPAf)
We recommend that you take the time to complete the Course Overview template provided:
[OPP02_Part 8_Course overview template](https://bit.ly/2GrgW1O)
If you feel like you can’t do this alone, have no fear! [Sign up for a free consultation here](https://meetings.hubspot.com/bianca-raby/course-development-with-oppida-quote) with the [Oppida team](https://oppida.co/about) to get expert help with your online course launch strategy. We love helping organisations solve digital learning problems and create amazing elearning experiences through [our services](https://oppida.co/work-with-us).
The Oppida team also has a deep understanding of how to navigate around the complexities of learning management systems. We enable you to get the most out of your chosen platform to engage learners at a deeper level with quality blended courses that bring the best elements of face-to-face teaching and instruction through exceptional learning design.
We wish you the best of luck!
[Online education delivery](https://blog.oppida.co/tag/online-education-delivery)
## Related posts
[ ](https://blog.oppida.co/product-mindset)
[Online course design](https://blog.oppida.co/tag/online-course-design), [Online education delivery](https://blog.oppida.co/tag/online-education-delivery)
## [How a product mindset makes online course design faster, stronger and learner-first](https://blog.oppida.co/product-mindset)
[Oppida Team](https://blog.oppida.co/author/oppida-team)
11/05/2021
In the video, 'Oppida talks: a product mindset', Bianca likens the creation of the fixed components...
[ Read more ](https://blog.oppida.co/product-mindset)
[ ](https://blog.oppida.co/filming-an-online-course)
[Rich media production](https://blog.oppida.co/tag/rich-media-production), [Online education provider teams](https://blog.oppida.co/tag/online-education-provider-teams), [Working in educational design](https://blog.oppida.co/tag/working-in-educational-design)
## [Coordinating the filming of an online course from a distance? Here's how to prep your SME and studio](https://blog.oppida.co/filming-an-online-course)
[Tyrone Staben](https://blog.oppida.co/author/tyrone-staben)
21/11/2024
Isn’t it incredible how technology has made it easier than ever to collaborate? These days, as an...
[ Read more ](https://blog.oppida.co/filming-an-online-course)
[ ](https://blog.oppida.co/online-course-development-a-team)
[Online education provider teams](https://blog.oppida.co/tag/online-education-provider-teams), [Working in educational design](https://blog.oppida.co/tag/working-in-educational-design)
## [Build your online course development A-team using this simple framework (full guide to roles, risks and results)](https://blog.oppida.co/online-course-development-a-team)
[Bianca Raby](https://blog.oppida.co/author/bianca-raby)
24/06/2019
Online Course Development A-Team? Once upon a time, developing educational content was a somewhat...
[ Read more ](https://blog.oppida.co/online-course-development-a-team)
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\n
At Oppida, we believe in raising the bar, especially in our own courses! We\u2019ve made new higher quality recordings of our online course launch strategy videos, and we\u2019re pleased to reintroduce them here and show you an example of the quality we can provide.
\n
\n
We often get the privilege to be involved in the initial decision to create a new online course with our customers. It\u2019s an exciting time for a team of entrepreneurs who love talking strategy! Over the last few years, we have seen more and more solo-entrepreneurs reaching out for guidance as they brave the design and development of online courses to scale their great ideas. So, we have written and produced this short YouTube course that outlines the key 8 steps we recommend you take showing how to optimise an online course launch strategy.
\n
Each part is supported by a YouTube video tutorial with accompanying resources and worksheets (which we\u2019ve also included here for you to access and download all in one place) to help you get the most out of this online course launch strategy guideline. Use the worksheets to map your way from inception to finish using this detailed path.
\n
The aim is that by following these steps you can save yourself lots of time and money! The videos and worksheets outline the same critical steps that we go through with all our clients to ensure we build engaging, quality, and market-ready online courses.
\n
We also have an ebook coming soon that acts as a companion guide to the videos and dives into more depth at each module to help you get the most out of the strategy tips.
\n
Part 1: Motivation
\n
The assumption here is that you have some evidence of demand for your wisdom. Use this video to help ask yourself, \u201cWhy do you want to educate your customers?\u201d
The assumption here is that you have a plan, and you have something unique to say to the world. Use this video to help ask yourself, \u201cHow does this product fit into your overall business plan?\u201d
We recommend that you take the time to complete Strategyzer\u2019s Value Proposition Canvas and Business Model Canvas for your business to ensure you optimise your online course launch strategy:
The assumption here is that you know who your competition is and understand the different business model options. Use this video to help ask yourself, \u201cWhat is the willingness to pay and typical buying behaviour of your customers?\u201d
Check out the pricing matrix below, as discussed in the video:
\n
\n
Part 4: Team building
\n
The assumption here is that you have a strong sense of where your skills lie. Use this video to help ask yourself, \u201cWho do I have in my team that will work on this project and what skills do they need?\u201d
The TPACK Venn diagram is a visual representation of the technology, pedagogy, and content knowledge\u2014TPACK for short\u2014as defined in 2006 by Mishra and Koehler (based upon the previous work of other authors). It is an educational theory developed to explain the comprehensive set of skills that teachers need to:
\n
\n
Teach their students a subject
\n
Teach effectively
\n
Teach using technology
\n
\n
\n \nTPACK Venn Diagram Original \n\n
\n
Check out some previously published Oppida blogs on this topic too:
The assumption here is that you care that your learners complete the course, tell their friends, and stay engaged with your brand. Use this video to help ask yourself, \u201cWho are your learners and how will they engage in the learning?\u201d
The assumption here is that you are open to designing some human facilitation into the course. Use this video to help ask yourself, \u201cHow will your learners stay engaged and what will they need throughout the experience?\u201d
MindValley is an online education company that extensively promotes self-improvement and growth for the mind, body, and spirit. The company creates engaging and well-designed online courses in various fields.
\n
Part 7: Platform
\n
The assumption here is that you are open to exploring the right platform for your needs. Use this video to help ask yourself, \u201cWhat platform will ensure desired learner experience and fit within your budget?\u201d
Podia is a comprehensive digital storefront with features to help you store and sell online courses, downloads, and memberships. The platform also provides you with storage and bandwidth to host videos so that you don\u2019t need to use Vimeo or Wistia.
Teachable is a learning management system (LMS) provider designed for bloggers, creatives, and entrepreneurs who are looking to create and sell online courses to their audience or followers.
Mighty Networks is designed for those whose purpose is to bring together your community, online courses, marketing pages, and subscription commerce under your own brand.
Kajabi is an all-in-one platform for digital entrepreneurs and small businesses to create online courses, launch marketing campaigns, build landing pages, manage customers, and design websites.
OpenLearning provides a social online learning platform designed to help universities, businesses, and entrepreneurs to create, design, deliver, and market massive open online courses (MOOCs), short courses, and online degrees.
The assumption here is that you either have content already or some clear ideas on what you will teach. Use this video to help ask yourself, \u201cHow will all your ideas be best curated?\u201d
If you feel like you can\u2019t do this alone, have no fear! Sign up for a free consultation here with the Oppida team to get expert help with your online course launch strategy. We love helping organisations solve digital learning problems and create amazing elearning experiences through our services.
\n
The Oppida team also has a deep understanding of how to navigate around the complexities of learning management systems. We enable you to get the most out of your chosen platform to engage learners at a deeper level with quality blended courses that bring the best elements of face-to-face teaching and instruction through exceptional learning design.
\n
We wish you the best of luck!
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"text": "The assumption here is that you have some evidence of demand for your wisdom. Use this video to help ask yourself, \u201cWhy do you want to educate your customers?\u201d Motivation Youtube video and worksheet Part 1: Motivation video We recommend that you take the time to fill in this Motivations Worksheet to ensure you optimise your online course launch strategy: OPP02_Part 1: Motivations Worksheet Resources mentioned in the video: Simon Senik discussing his simple but powerful model for inspirational leadership, Start with Why, in a Tedx Talk. Watch the full talk here: How great leaders inspire action",
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"text": "The assumption here is that you know who your competition is and understand the different business model options. Use this video to help ask yourself, \u201cWhat is the willingness to pay and typical buying behaviour of your customers?\u201d Market analysis Youtube video and worksheet Part 3: Market analysis video We recommend that you take the time to fill in this Market analysis spreadsheet to ensure you optimise your online course launch strategy: OPP02_Part 3_Market analysis spreadsheet template Check out the pricing matrix below, as discussed in the video:",
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